Sunday, October 21, 2007

Macy's






I think Macy's is doing a great job marketing to the community. These commercials are just two out of many that I think work. They are effective and creative. The girl checking out herself is very simple and has no communication in it, yet it communicates a very strong idea through the creation of the girl going into Macy's and picking out a whole outfit that she loved so much that she couldn't even wait to get home to assemble. It is so much more dramatic to see her ringing up the tags that are on her than it would be if she had all the item on the counter. It makes it seem like the items are more important and special done this way.
The second commercial done with all the celebrities with lines in Macy's is very busy, unlike the first one here. It is all over the place, like you're going through the whole store and can see the designers/celebrities of their own collection. It is supposed to be comical especially with Jessica Simpson not knowing how to get in, and Donald Trump blow drying his hair while everyone is preparing for the opening of the store. At the beginning of the commercial the announcer comes on saying the store will open in one hour and then it shows the stars preparing their line and it just makes you feel like that at Macy's everything is put together with such precision and detail. The commercial captured each celebrity's personality. It showed Martha Stewart being very particular like she always is.
I just think both of the commercials are very appropriate for Macy's because it is a higher end department store. When shopping here, the experience is very pleasing and most customers will return for other shopping runs.
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2 comments:

Jaye & Sarah said...

I love these Macy's commercials. They are creative and effective. I love how it showcases all the designers available at Macy's. At the time, I didn't even know Donald Trump had a clothing line (it makes sense). Macy's has put together new ads like these for Christmas. They are great also. Most Christmas commercials I can't put up with, but I really like these and will actually watch them. Bonus for Macy's!!

December 3, 2007 at 2:54 PM
Adverstising Hott Topics said...

I definitely feel Macy's did a great job in their Holiday commercial targeting to all different markets. I have just recently seen the commercial on T.V. and it really captures my attention because of all the celebrities and the humor placed in the ads. I feel this ad will be very affective and get a lot of different shoppers in the store for the Holidays.

December 14, 2007 at 8:33 AM

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