People have different views and opinions on what is ethical and what’s not. I, personally, think things in this world have gotten way out of hand. There is hardly any dignity or respect in society. Television and advertising have taken things to a whole new level when it comes to ways of life being acceptable. I think that there is too much sexual content out there exposed to young people who are not mature enough to understand or deal with it. TV cannot be watched without some kind of reference to sex being shown during any time of the day.

I totally support celebrity endorsers when selling the brand, but not in a sexual way. I think commercials like for the hamburger and Paris Hilton was way offensive. Things like that are selling sex, not the product. Even though sells may go up because of that, it’s not for the right, ethical reasons. Celebrity endorsement is great for a company but they could loose some business if people get insulted if the ad is sexually offensive.

It is difficult to have a universal standard of what is morally and ethically acceptable, but companies need to consider everybody’s feelings and beliefs when creating an advertisement, not just a curtain group, because everyone will probably be exposed to it and it will impact their sells.