Our group presentation was on Estee Lauder, so I thought I would go a little more in depth about my vision for the project. Estee Lauder has always marketed to older women. This commercial I found is very old, but they still have the same concept today which is directed towards the older woman. Even their models in the commercials are older.



By revamping the product we are bringing in a whole new stream of customers. By presenting the anti-aging creme in fun ads with cute dogs on the front with a young girl, it not only is a cute ad but it is scaring the younger generation into what they need to be doing. So many young people are using tanning beds and are in the sun without sunscreen these days that they do not think of the repercussions. This is what our group is trying to get across, that the wrinkly dog will be your face one day.

Not only will it be a fresh face for the customer, but by bringing this new marketing campaign into the mix, it is a new face for Estee Lauder. They will have younger generations coming in buying their products, but eventually they will be older customers because they stay with the product because it turns into a necessity for them.

An idea that we came up with that we were not able to mention in our class presentation was that the bags that they use for special promotions should be bags that are colors for the upcoming season. This is something that young girls pay attention to and if they walk into the department store and see an advertisement for the promotion with metallic colors on it that are also the same metallic colors for the upcoming season, I feel as if this will draw them in to the products of Estee Lauder as well.