Monday, November 19, 2007

All Publicity is Good Publicity


I don't know if i agree with this statement. If I was a celebrity, I would not want to have a bad image. I think that would hurt my reputation and my fame. I understand that if a person is trying to get his name out there and become famous, a story about his doing something socially unacceptable would get his name known, but to me, I would want to be known for positive reasons. Britney Spears is a good example of someone who has a lot of publicity but may not be good. She is very well known, but we know her as not a very good person. She has kind of a bad reputation to a lot of people now, even though she may be a talented singer. Today, people don't really think about her talent, they think of all the crazy things she's done. I just don't think that all publicity is good publicity. I would want to be known for the good things I do and not bad, maybe made up things.

Wednesday, November 7, 2007

News for You

Young adults today do not seem to intake as much news compared to the rest of society. Many are not interested, feel they read enough in class and choose not to read the paper in their free time, or they plain old do not care. With the average sales of newspapers dropping a great deal, the question arises as to where people obtain their news in the current day? Also, how does the news compare to such news as BBC or NY Times?
I personally do not read the paper. The only paper I happen to read is the UNCG student newspaper which is conveniently located in every building I have class in. My daily routine includes checking my mail in the morning and then scanning the news of the Yahoo home page. I personally like their articles because most of the time it is fun, interesting articles and less of the 'hard' news that always seems to be plastered on the covers of newspapers today. I personally do not like it because reading all of the sad stories and tragedies in America along with other countries seem to bring me down throughout the day thus I choose to avoid those. An interesting article I read today was "Tips for Avoiding Common Diet Mistakes" which is informative but probably not necessary. To compare my selection of news to that of BBC and NY Times is quite a difference.
When I searched BBC and NY Times news websites, NY Times homepage consisted of a picture with coffins and the article containing information about the death toll in Afghan rising. Then on the front page of BBC was police officers wearing gas masks and the article was about how Georgia was under a state of emergency. Both of these news websites consist of current worldly and political issues. Though these are important to me, it is not something I have an interest in reading day to day therefore I stick to a more friendly news setting that consists of new discovered recipes, and other more upbeat articles.

Friday, November 2, 2007

The Art of Advertising

I work at a local sports bar called JP Looney's. The other night one of my co-workers called the work phone at Looney's and asked to speak to me. As I answered the phone she asked me if I could go in the bathroom, go into one of the stalls and read off the number of one of the advertisements that was posted on the stall door. It was for a ski resort that she was interested in going to.

Once I hung up the phone with her I was laughing because the whole situation was funny to me. A certain add on the bathroom stall door caught her eye while she was taking care of business and it created business for the company. When thinking of strategic ways of pushing your product and discovering the best ways of marketing and advertising your product, bathroom stalls would not be the first thing that came to my mind but yet it was a genius place. Though I did not realize before, sitting here typing this I can picture those certain advertisements on that same stall without even realizing it before.

Advertising seems to be in so many places that we see, but may not immediately be interpreted as advertising, thus creating the extraordinary "subliminal advertising". This is surrounded by us every day and we may not realize it, and also may not realize that we are being influenced by subliminal advertising. Something that really is crazy to me is how it is in many movies now. Someone will be holding a soda where the can is turned just perfectly towards the screen so the viewer can observe that it is indeed a Coke can.

After having this particular class and being exposed to so many different ways of advertising, it makes you more aware, thus trying to pick up on these specific strategies of advertising.