Wednesday, August 22, 2007
The Importance of Advertisement
On the subject of commercials it is very interesting of the importance of them. The Geico commercials may be very entertaining, but yet you think back to the point of them and are not really sure what the product is. In some of the commercials all they say is "so easy a cave man can do it" but thats all. They leave you hanging and lack information about the product, though they tend to be funny. It's amazing that a commerical can have a huge factor in whether or not the product is successful or not. That is due to the ability to have diverse people be attracted to the product through the commercials. A good example of this would be the Nike commercials.
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1 comment:
good or blah advertising can have a huge impact on the product/service being marketed. but the product needs to live up to the expectation that the brand builds.
do you really think that the geico website is easier than progressive or allstate? have you checked it out?
a commercial is a call for action. no action/ no commercial!
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